Barena Venezia

Barena Venezia
Creative direction Atelier Marlo Saalmink
Art direction and design Studio Fantastico

"The Venetian term “barena”, of Celtic origin, is little-known in Italian, and indicates the territory of the lagoon between land and water. BARENA derives its inspiration from the people that populated the Venetian estuary; many of the pieces in the collection are reinterpretations of unique garments found in museums, or in books and antique prints depicting the everyday life of a bygone era.
BARENA honours the poetics of the imperfection and requisite slowness in reaching places dear to the heart of every individual."

A complete refresh of the Venetian brand, from the logo usage and proportions to the showroom windows in Paris. Shows invitations, catalogue and lookbook, the brand manual and the magazine advertising campaign.